Ep79: Making Life Sweeter in a Healthier Way with Thom King

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Are you confused with all the different artificial and natural sweeteners that are on the market today? We hear all the time how refined sugar and high fructose corn syrups are bad for us, but now we are also hearing how the common artificial sweeteners on the market are no better. Where are we to turn to be able to enjoy the sweetness in life, without hurting our health. 
 
Part CEO, part personal development wonk, and part biohacker info geek, Thom King is a self-confessed serial entrepreneur. He follows a “you aren’t doing well unless you’re also doing some good” line of thinking. King’s company has been built around the simple principle of “do the right thing.”

Founded by King in 1999, Steviva Brands Inc. is one of the largest importers, manufacturers and distributors of clean-label sweetening systems and natural sweeteners. Emulating such renowned entrepreneurs such as the Wright Brothers and Steve Jobs, King started his company by first asking the critical question, “Why?”. King’s business isn’t simply something he does for a living. It stands as a testament to who he is, what he does and how he lives his life.

Episode Highlights: 

• microbiome in the gut has a consciousness and communicates with the brain. 
• depression and anxiety have been directly linked to the health of this biome.
• since the early 60's, a study was put out to convince the public that eating sugar gives us energy and is safe to consume. 
• need to undo all the decades of programming we've received in regards to fats being bad. 
• both dementia and alzheimers are caused by a build up of plaque on the brain and are being referred to as diabetes type 3. Eating sugar stops the brain from going through the process of etophagy which is what is responsible for clearing that plaque from the brain. 
• sugar tax coming into affect in the States. 
• food companies must employ clean label sugar reduction. 
• Steviva brand products are highly tested to ensure that they are 'clean' 
• The company has a high level of ethics and transparency. 
• Thom's choice of a must read book........."The Daily Stoic" by Ryan Holiday
• Live your life as if all things are possible and you are the way they become probable. 

To connect with Thom, head over to either his personal or business websites at: 
thomking.com and steviva.com
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If you have any questions about Steviva brand products and how to use them to make your life sweeter in a healthier way, email Thom at Thom.King@steviva.com 

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